LEADERSHIP

 Charlisa R. Watson, MHSA

CWatson photo

Charlisa Watson is founder and president and CEO of CRW & Associates (www.crwassociatestoday.com) an award winning CVE-verified, service disabled veteran-owned, woman-owned management consulting firm specializing in health management consulting, outreach and education, organizational development, information technology and technical assistance and training as a certified member of the SBA 8(a), DDOT MBE, MDOT MBE/DBE small business programs and Virginia SWaM certifications.

CRW & Associates was awarded as one of the top finalist for the 2015 Minority Vetrepreneur of the Year. She was featured in the October 2015 Vetrepreneur Magazine bridging the gap as a female veteran and business leader helping healthcare organizations better understand and meet patient’s needs.

CRW & Associates was also the recipient of the 2014 Top 100 MBEs in the Eastern Region of the United States. Each year, 100 outstanding women and minority owned businesses doing business in Maryland, the District of Columbia, Pennsylvania, Delaware and Virginia are selected by a panel of distinguished judges as the mid-Atlantic region’s Top 100 Minority Business Enterprises. The businesses are selected based on outstanding achievement in four key areas: business development, client satisfaction, professional affiliations and community involvement. Over 4,000 nominations were received this year and CRW & Associates was selected as one of the winners.

Ms. Watson is a senior consultant with more than 30 years of healthcare experience analyzing, developing and implementing policies and community engagement programs to improve health delivery systems, particularly those serving Medicaid beneficiaries and veterans.

Watson was the prior Vice President for Community Development in the southeastern region for United Health Care Community Plan with responsibility for building strategic alliances and relationships with community and faith based organizations to include hospitals and health care delivery systems, and federally qualified health centers (FQHCs). Prior to this position she served as the Executive Director of a UnitedHealth Group Company Medicaid plan in Washington, DC. In this position she was responsible for day to day operations, overall market performance, directing and managing the organization’s financial performance and partnering with corporate teams and sister

segments to deliver various support services and ensuring access to quality care for members and overall compliance of a multi-million dollar contract with the state Medicaid agency.

Before joining UnitedHealth Group, Charlisa was the former executive director of the National Association of Health Services Executives where she established close working relationships with C suite executives, industry leaders, key policymakers and legislators at federal, state and local levels. She also helped develop innovative programs to strengthen the membership base, increase fundraising and innovative membership growth initiatives.

Previously, she served as chief administrative officer and interim executive director of the National Association of Black Accountants where she oversaw daily operations including budgeting, staffing, revenue growth, program development and administration. Charlisa also served as operations manager/House of Delegates liaison to the National Medical Association; executive project director of Foster America a managed care program for children and youth in the foster care system; Vice President of Provider Relations for Health Services for Children with Special Needs, Inc. and other various leadership positions with managed care organizations.

As a former U.S. Army nurse, she has dedicated most of her entire career to serving disadvantaged vulnerable women and children and is a recognized leader in both the healthcare and nonprofit industries for energized vision and keen management skills. She has worked extensively in partnership with targeted private and public sector companies, employers, healthcare management corporations, and healthcare professionals, as well as with state and local government officials. Ms. Watson is a recipient of the UnitedHealth Group Community and State Innovation Award for Heart Smart Sisters, a bilingual cardiovascular risk screening, prevention education and outreach initiative to help women live healthier lives.

In addition, Ms. Watson is actively involved in creating healthier communities through several service organizations. She is founder of NiaImani CHOICES, Inc., a 501(c)(3) nonprofit organization dedicated to providing healthcare resources to low-income women, children and families in Maryland, Washington, D.C. and Virginia.

She is also president of the National Health Services Executives Washington Metro Area Chapter (NAHSE-WMAC), where she has been instrumental in nearly doubling the chapter’s membership and increasing public/private partnerships to further the organization’s goals. She also serves on the Board of the Tigerlily Foundation and is a previous board member of Lupus Mid-Atlantic serving as the Board Chair and First Vice Chair DC Healthy Start Community Consortium, Inc.

Watson holds a master’s degree in Health Services Administration from Central Michigan University.